| September 2008 | Jeremiah Wright in the Propaganda System Edward S. Herman and David Peterson |
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Edward S. Herman is professor emeritus of finance at the Wharton School, University of Pennsylvania, and has written extensively on economics, political economy, and the media. Among his books are Corporate Control, Corporate Power (Cambridge University Press, 1981), The Real Terror Network (South End Press, 1982), and, with Noam Chomsky, The Political Economy of Human Rights (South End Press, 1979), and Manufacturing Consent (Pantheon, 2002). He is coauthor, with David Peterson, of “The Dismantling of Yugoslavia: A Study in Inhumanitarian Intervention (and a Western Liberal-Left Intellectual and Moral Collapse),” Monthly Review (October 2007). David Peterson is an independent journalist and researcher based in Chicago. ESSAYS ON:
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Beginning in March 2008 and extending through the last Democratic primaries of early June, the United States witnessed the most brazen demonization in its history of a person based on his race, his creed, and his ties to a presidential candidate. One major purpose behind these attacks was to use the demonized figure to discredit the politician. But participation in the attacks also fed the voracious, twenty-four-hour-a-day media appetite, and quickly took on a life of its own. When we look back at the ugly spectacle then taking place, the evidence suggests that, despite much optimism about narrowing racial divides and an emerging “post-racial” consciousness, something much closer to the opposite had gripped America. Of course, we are referring to the U.S. political class and establishment media’s treatment of the Reverend Jeremiah Wright and his relationship with Barack Obama. Contrasted with their handling of the Reverends John Hagee, Rod Parsley, and Pat Robertson and their links to John McCain, this episode provides an outstanding illustration of this country’s racism, chauvinism, and political biases. Now retired from the Trinity United Church of Christ in Chicago — the “‘best representation’ of black liberation theology,” as James Cone told the New Yorker1 — where he served as pastor for thirty-six years, Wright had known Obama for close to twenty of those years. Because of Obama’s membership in Wright’s congregation, Obama’s two coming-of-age books and numerous testaments about his relationship with Wright, and Wright’s early role in Obama’s presidential campaign, where until March 14, he was chairperson of its African-American Leadership Committee, both men had long anticipated the day when someone would use the big-city black preacher against the black candidate.2 “They’re going to associate your name with mine, and that could be detrimental,” Wright recounted in a PBS interview shortly after Obama announced his candidacy in February 2007. “[C]onservative bloggers and pundits have begun raising concerns about Wright’s Africentric theology and his liberal, some say radical, politics,” PBS added.3* ABC’s Good Morning America first triggered the avalanche of Wright coverage on March 13, when it played four short video-clips of “controversial statements,” and framed them with the leading question: “Could the reverend become a liability?”4 The next day, without referring to a single word from Wright, Obama issued a blanket condemnation: “I vehemently disagree and strongly condemn the statements that have been the subject of this controversy.”5 The following Tuesday (March 18) in Philadelphia, Obama delivered his “A More Perfect Union” speech on race in America.6 “[T]he discussion of race in this campaign has taken a particularly divisive turn,” he said, adding that he had “already condemned, in unequivocal terms, the statements...that have caused such controversy.” Obama even noted that Wright had a “profoundly distorted view of this country,” bending over backwards to repudiate anything that anybody finds offensive, no matter what Wright might have uttered, no matter how incisive. Noting that “This year, at least so far, the newsmaker from nowhere is Chicago minister Jeremiah Wright,” the Project for Excellence in Journalism (PEJ) likened Wright’s emergence “from obscurity to become a household word and an integral part of the media narrative” to the cases of Willie Horton (1988), Gennifer Flowers (1992), and the Swift Boat Veterans for Truth (2004).7 Although the PEJ failed to discuss what might link Wright to these three other cases, the “newsmaker from nowhere” had in fact become front-page news. In one obvious sense, the transformation of Wright into an object of mass ridicule, and this object’s use, in turn, as an emotional “issue” to try to scare white Democratic primary voters away from Obama, into the arms of his rival, Hillary Clinton, belongs to a recurring strategy in U.S. presidential politics. As Kevin Phillips, a key adviser to Nixon’s successful 1968 campaign, explained the “Southern Strategy,” the more the “national Democratic Party [became] the Negro party throughout most of the South,” the more this fact “push[ed] whites into the alternative major party structure — that of the GOP.” Beginning with the U.S. Supreme Court’s 1954 decision against “separate but equal” in Brown v. Board of Education, and carried across the South by the civil rights movement, the federal government’s pressures to desegregate southern schools, and culminating in the Civil Rights and Voting Rights acts of 1964–65 under Lyndon Johnson, Republican campaigns seized upon these institutional changes to reap the political backlash among white, traditionally Democratic voters, whose defections to Republican candidates would prove decisive in several elections going forward. The “Democratic identification with the Negro social and economic revolution precipitated [the Republican] party’s best gains,” Phillips explained. “Negro-Democratic mutual identification was a major source of Democratic loss...in many sections of the nation.”8 But the Wright case is also reminiscent of how the media have swarmed around other Democratic hopefuls the past three decades, when the scent of vulnerability hung in the air. These include Jesse Jackson Sr. in early 1984 over his use of the pejorative “Hymietown” for New York City; Gary Hart in May 1987 over an extramarital relation; Michael Dukakis in 1988 over Willie Horton, a black felon in the state of Massachusetts who, during a weekend furlough while Dukakis was governor, escaped to Maryland where he attacked a white couple in their home; Bill Clinton in 1992 (and throughout his entire presidency) over his extramarital relations; Al Gore in 1999–2000 over his alleged claim to have “invented the Internet” Howard Dean in January 2004 over the fallout from what became labeled the “scream” speech following his third-place finish in the Iowa caucuses forcing him out of the primaries; and, last but not least, the success enjoyed in 2004 by the Swift Boat Veterans for Truth group in sowing lies about John Kerry’s Vietnam War service record.9 Yet, the same media that leapt at the chance to repeat these stories paid very little attention to George Bush’s evasion of the Vietnam War draft and his preferential treatment and failure to meet his legal obligations while a member of the Texas Air National Guard.10 Meanwhile, in 2007–08, Obama has placated establishment critics on virtually every policy front imaginable, the candidate of “change we can believe in” has visited interest group after interest group to promise them that they needn’t fear any change in the way they’re familiar with doing business.11 Nevertheless, Obama’s race, his background, his enthusiastic, youthful, and less predictable constituency, and the occasional slivers of populism that creep into his campaign, make the establishment nervous, whereas Hillary Clinton and John McCain clearly posed no such threats. And like George Bush, John McCain is portrayed as an earthy, chummy, straightforward kind of guy — indeed, as a “maverick” whose associations with lobbyists, the military-industrial complex, and some of the genuinely reactionary forces of U.S. society do not elicit the kind of focused attention directed at Obama and most everything he touches or that touches him.12 Constructing the Black Preacher By now, the sermons, lectures, and commentaries of Jeremiah Wright quoted, reproduced, and discussed by other sources, ranging from broadcast and cable television and radio, to print and, of course, weblogs and the Internet-based audio- and video-hosting platforms such as YouTube, have been so numerous that sheer scale alone makes it impossible to define where his allegedly “controversial” and “offensive” statements begin, and where they end. But the relative intensity of coverage tells part of the story. According to the Project for Excellence in Journalism, for the first 125 days of 2008 (January 1–May 4), the Wright-Obama relationship was the most frequently reported news item, receiving roughly 3.8-times more attention than did the second most frequently reported item, how the “superdelegates” were aligning in the primary process; it was covered 4.9-times as heavily as John McCain’s ties to lobbyists.13 Wright and his views also towered over the meager attention given to the views of Hagee, Parsley, and Robertson, and to their relationships with McCain. Media Matters for America reports that between February 27 and April 30 — the 27th having been the date on which Hagee endorsed McCain in San Antonio while McCain was campaigning with Parsley in Ohio — the New York Times and Washington Post “published more than 12 times as many articles” mentioning Wright and Obama as they did mentioning Hagee and McCain. In terms of editorials and op-eds, the ratio was even greater — more than 15 to 1.14 Similar patterns were true across the board. For the ninety-six-day period from February 27 through June 1, mentions of Wright’s name in conjunction with Obama’s outnumbered mentions of Hagee’s with McCain’s 10.5 times to 1; they also outnumbered mentions of Parsley’s with McCain’s 40.2 times to 1. (See table 1.) Remarkably, even the Reverend Louis Farrakhan’s name turned up in conjunction with Obama’s more frequently than did McCain’s with Hagee’s or Parsley’s — although Obama has had no connection with Farrakhan whatsoever. The Project for Excellence in Journalism reports that at the apex of its coverage (April 28–May 4), the Wright-Obama relationship “accounted for 42% of that week’s campaign stories,” while at its apex (May 19–25), the Hagee-McCain relationship “accounted for only 8%.”15 The next week (May 26–June 1), when Obama resigned from Trinity United Church of Christ after a video was circulated of the Catholic priest, Michael Pfleger, mocking Hillary Clinton during a guest sermon at the church, coverage of this “accounted for 13% of all the campaign stories.”16 Indeed, so obsessive and so recurring was the media’s focus on Jeremiah Wright, on Wright’s Trinity United, and on any person or topic that could be squeezed into this frame of reference and used to generate negative reporting and commentary about the black preacher and his ties to the black candidate, that even when the McCain campaign officially rejected the endorsements it had previously sought from Hagee and Parsley, nearly one-half as many more articles mentioned Obama-Wright than mentioned McCain together with Hagee or Parsley. (See table 2.) This reveals a deep bias of remarkable consistency.
Another part of the story is the hostility expressed towards, and the derogatory language used in reference to, Wright — language seldom used for Hagee, Parsley, and Robertson (et al.). Wright “rants” and “raves,” and is “crazy” and “divisive” (etc.). “Wright’s ranting is going to hit white Americans with particular force,” Los Angeles Times media critic Tim Rutten observed. Wright’s sermons “mix left-wing conspiracy theories, phony Afro-centricism, remnant black power rhetoric and a rag bag of vulgar Third World sympathies in an angry, frequently race-baiting social gospel. Preached in a style that leaves little room for understatement, it’s alarming stuff when you hear it for the first time.”17 Webmaster’s Note:
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Aside from his quite accurate prediction about how white Americans would respond to Wright, what makes Wright’s sermons qualify as “ranting,” “conspiracy theories,” “phony,” “remnant,” “rag bag,” “vulgar,” “angry,” “alarming,” and the like, Rutten didn’t explain, nor did he feel any need to — he knew his readers would simply “get it.” Yet, in the same article, Rutten referred merely to Hagee’s “inconvenient views” about the Catholic Church being the “Great Whore of Babylon,” and to Clinton campaign adviser Geraldine Ferraro’s statement that “If Obama was a white man, he would not be in this position,” without any negative qualifier at all. As with close to 100 percent of his colleagues’ work during this period, whenever the media’s attention turned to Wright, the use of dismissive, highly insulting language came automatically to commentators, while an examination of the truth or falsity of what Wright actually said was regarded as unnecessary. From the jingoistic right the denunciations were unrestrained: “anti-American, racist rantings” (National Review); “venomous and paranoid” (Ron Kessler); “grievance-mongering preacher animated by the voracity of hate” (Michelle Malkin); “hate-filled, anti-American black nationalism” (Shelby Steele); “black hate speech” and “racist rants” (Charles Krauthammer), “anti-American black supremacist” (London Times), “fatuous clerical rantings,” “black chauvinist rhetoric,” “foaming pastor,” “conceited old fanatic” (Christopher Hitchens); “stuck in a late-Sixties time warp” (Stanley Kurtz); among countless others like them. But these were often matched and sometimes surpassed by the language of liberals: “histrionics of a loony preacher from the South Side of Chicago” (Bob Herbert); “ranting” and “fire-breathing pastor” (Frank Rich); “race-baiting diatribe” (Cynthia Tucker); a “self-centered jerk” who believes “It’s all about me” and whose “self-indulgent antics” belong on the American Idol television show (Rosa Brooks); the “jibberjabber from the crazy ex-minister” (Patricia Williams); “bigoted and paranoid rantings” (New York Times); “weirdness, wrath, insult, blowhardiness, vanity, paranoia, divisiveness and trouble” (Katha Pollitt). Last but not least, Barack Obama himself referred to Wright’s “ridiculous propositions,” “outrageous comments,” “very different vision of America,” as “divisive and destructive,” “something that not only makes me angry but also saddens me.”18 There were no comparable levels of anger and denunciation by the establishment media, or even by the liberals and left, over Parsley, Hagee, or Robertson, despite their prolific records of atrocious statements, their years of right-wing activism on behalf of the Republican Party, and the fact that McCain actively sought Hagee’s endorsement and referred to Parsley while campaigning with him in Ohio as “one of the truly great leaders in America, a moral compass, a spiritual guide.”19 (Obama did not seek Wright’s endorsement or declare him a moral compass and guide.) Thus for the same ninety-six-day period beginning February 27, snippets from Wright were characterized negatively as “ranting,” “raving,” or “crazy” (and the like) dozens of times as frequently as statements by Hagee and Robertson, and literally hundreds of times more often than those by Parsley. (See tables 3-A and 3-B.)
Another word used in this set of controversies, but almost exclusively in reference to Wright, Obama, and company is “divisiveness.” To be divisive means not simply to divide and separate, but to act out-of-order, to overstep proper bounds, to engage in unacceptable behavior, and above all to upset the wrong people. When Obama announced on April 29 that his break with Wright was final and complete, he said he found Wright’s appearance at the National Press Club “divisive and destructive,” and added “people are hungry to get out of the old divisive politics of the past.” Similarly, at the end of May, the Obama campaign issued a terse statement rejecting Pfleger’s “divisive, backward-looking rhetoric” and in the letter sent to Trinity United, informing the new pastor that his family was leaving the church, Obama explained, “Our relations with Trinity have been strained by the divisive statements of Reverend Wright.”20 Throughout the period February 27–June 1, the U.S. political class and the establishment media used the words “divisive” and “divisiveness” almost exclusively to characterize preachers associated with Barack Obama and/or Trinity United (but especially Wright and Pfleger), virtually never using these words for preachers associated with McCain (Parsley, Hagee, or Robertson) and Republican politics more generally. (See tables 4-A and 4-B.) Only Jeremiah Wright upsets the people who really matter.
What the Preachers Said What, then, has Wright said that brought this storm of attention, anger, and ridicule down upon him? What is it about his words that make them uniquely “divisive”? And what have Parsley, Hagee, and Robertson said that could be criticized, but failed to generate comparable outrage or claims of divisiveness? Wright indeed has made statements that strike us as false and not all of them trivial in their implications. One important case occurred during his interview with Bill Moyers on PBS in late April.21 Wright noted that Iraqi deaths from the U.S. war totaled some “100,000 [or] 200,000, depending on which count” — numbers that likely understate Iraqi deaths by factors anywhere from six to twelve times.22 But as this error minimizes the scale of U.S. government responsibility, and stays safely within a widely promulgated range that even George Bush might be able to swallow, nobody called Wright a “whackadoodle” for making it, nor used it to challenge Wright’s membership within the reality-based community. Despite the gravity of the topic, and what it means to Iraqis, Wright is as free as the rest of his fellow Americans to make mistakes of this kind. In fact, we have not seen evidence that any of his bitterest critics even noticed. Not so with other kinds of errors, however. One in particular has circulated widely, and been treated with ridicule. This was when Wright asserted that the U.S. government “invented” or was responsible for the origin of HIV “as a means of genocide against people of color.”23 We do not know how long Wright has believed this, or how many times he has expressed something like it. We do know that Wright has long been an outspoken critic of the stigma associated with AIDS, in particular the belief that “AIDS is God’s curse upon the homosexual.”24 We also know that at this stage in the epidemic’s history, HIV/AIDS impacts black Americans more than any other U.S. ethnic or racial group, with blacks accounting for half of the AIDS cases diagnosed in 2006, nine-times the rate for white Americans, and more than half of AIDS-related deaths, even though blacks comprise only 12 percent of the national population.25 And we know that when a question about the origins of AIDS was put to Wright at the National Press Club — “Do you honestly believe your statement and those words?” — he replied (in part): “Based on the Tuskegee experiment and based on what has happened to Africans in this country, I believe our government is capable of doing anything.”26 Wright thus offers up the HIV claim while cataloging the oppression of black people in this country, including what has been called the “archetype of unethical research and racism in medicine,” the U.S. Public Health Service’s forty-year experiment with 600 black men in Macon County, Alabama (1932–72), 399 of whom suffered from syphilis but were left untreated, the officials following the disease’s progress in these men all the way to their deaths and autopsies.27 Yet, we are confident that Wright’s HIV error is not central to the attacks he has suffered. What is central are Wright’s extensive and effective broadsides against U.S. and Western (or white European) policies and pretensions, including his criticisms of the United States as an imperial superpower that rules the world by force, and robs from lesser powers in order to maintain its great wealth, without concern for the people it damages. Equally important is his view that the United States remains a racist society, its beneficiaries unwilling to surrender the material legacies of slavery, much less to make reparations for them. Thus in stark contrast with Obama’s “post-racial” rhetoric, all of Wright’s “greatest hits” that have circulated over YouTube and similar platforms in 2008,28 and wound up reiterated ad infinitum, should be seen in light of Wright’s political critique of “500 years of colonialism, racism, and slavery” — themes painfully familiar to untold numbers of people, taken up and contested by liberation movements and by great literature throughout the ages. This encompasses Wright’s sermon in the aftermath of 9/11 that warned of the dangers inherent in seeking vengeance, and argued that 9/11 can only be understood as “America’s chickens coming home to roost”29 his assertion that the United States is “the No. 1 killer in the world,” and that when Americans kill, “nobody bats an eye” his “God damn America...for killing innocent people [and] for treating her citizens as less than human” and his assertions that the U.S. government “lied about weapons of mass destruction in Iraq” and “lied about a connection between al Qaeda and Saddam Hussein” that it supports Israel “shamelessly while ignoring the Palestinians and branding anybody who [speaks] out against it as being anti-Semitic” that this country “believe[s] in white supremacy and black inferiority” and that we ought to call this country the “United States of White America.” Following Wright’s National Press Club performance, Alexander Cockburn noted that “95 percent of it makes total sense and is a breath of fresh air, as Wright ushers the Real America onto the stage, as opposed to the candidates’ flattering fictions.”30 But as these are precisely the fictions that powerful Americans cling to most dearly, Wright’s harsh criticisms of them place him beyond the pale for the establishment U.S. media and politicians vetted in the money primary. Were the media concerned about prominent religious leaders who are politically active, whose ministries reach a lot of people, and who take outlandish stands on important issues, surely somebody would have connected the dots between the Republican Party’s years of disservice to the AIDS cause, and John Hagee’s assertion that AIDS is an “incurable plague” and “God’s curse against a disobedient nation.” Neither would anyone have forgotten the late Jerry Falwell’s gem, “AIDS is not just God’s punishment for homosexuals; it is God’s punishment for the society that tolerates homosexuals.” Nor that former Republican presidential candidate — and current McCain supporter — Pat Robertson campaigned in 1988 on a platform that included “some sort of quarantine of AIDS victims similar to those applied in the past in typhoid fever and hepatitis [cases].”31 And if the media were determined to uproot fanaticism wherever it is found, they would have noted that while only 15.2 percent of black Americans told researchers in 2005 that they believed “AIDS is a form of genocide against blacks,” as recently as 2007, 38 percent of white evangelical Protestants — the largest religious affiliation in the United States — affirmed that “AIDS might be God’s punishment for immoral sexual behavior.”32 Not content to blame HIV on a bio-weapons lab, this troubling percentage of Americans still saw AIDS as a form of pestilence — Hagee’s “curse of the plagues” — afflicting not just individuals, but whole countries that have fallen away from God. In short, the charges levied by Wright against the United States are of a kind that nobody is free to express within the circles of American Power. If one wants to move within these circles, and to climb the many ladders to power and privilege they offer, one must remain silent about its flattering fictions or watch these ladders pulled away. A perfectly accurate assessment of 9/11, Wright’s “chickens coming home to roost” is received as an inestimably greater offense than are the “at least 935 false statements” by George Bush and seven of his regime’s top officials “in the two years following September 11, 2001,” as part of their “concerted effort” militarily to seize Iraq, and to replace the former regime with one of their own making — despite the devastating consequences of these lies.33 The same is true of the wild-eyed remarks by two of the GOP’s favorite preachers about the heavenly origins of 9/11:
Nor did the media highlight the equally wild-eyed statements by other GOP preachers about Hurricane Katrina as the “judgment of God” against New Orleans for a “homosexual parade” the need for a “military preemptive strike to take out the nuclear capability of Iran for the salvation of Western civilization” (Hagee); the description of Islam as an “anti-Christ religion that intends, through violence, to conquer the world” (Parsley). Still less did it question the related claim that the United States was “founded, in part” — deriving its “divine purpose,” no less — from God’s “intention of seeing this false religion [i.e., Islam] destroyed” (Parsley).35 Because the men who preach these political sermons align closely with the institutions, policies, and party that Wright lambastes, their colossal gaffes and extremist prejudices, and the eventual outing in late May of Hagee and Parsley, proved nothing more than a minor bump along John McCain’s road, while Obama’s “pastor problem” is the kind that keeps on giving his enemies ammunition with which to attack. Wright’s message being unacceptable in mainstream politics, not only was Wright vilified, but Obama himself was attacked for this association and felt immediate political pressure quickly and thoroughly to dissociate himself from the beyond-the-pale critic. It took a long time for McCain to do the same with his collection of religious extremist supporters, and interestingly his campaign only took this step after the disclosure one week before of an audio-clip in which Hagee preached that “what Hitler did in the Holocaust” was God’s plan to drive Europe’s Jews “back to the land of Israel.”36 Without this awkward disclosure, McCain might have remained silent, his religious team not having done anything truly beyond the pale like assailing U.S. racism, militarism, or empire building.37 We also believe that another reason liberals were harsh on Wright, beyond the fact that quite a few of them can’t stomach powerful criticisms of U.S. foreign policy and domestic inequalities and racism, is their fear that positions and rhetoric like Wright’s could jeopardize Obama’s chances in the 2008 election. Calling Wright a “distraction on the campaign trail,” Democratic Party strategist Donna Brazile lauded Obama’s Philadelphia speech, explaining that Obama “had to rebuke and distance himself from those comments.” Wright’s “Malcolm X-ism,” Maureen Dowd warned, has “dragged Obama into the ’60s maelstrom that [Obama] had pledged to be an antidote to.” In an interview with The Guardian titled “Do the right thing and shut up,” filmmaker Spike Lee complained that “The more [Wright] opens his mouth, the more damage he does.” Lee continued: “It makes me question his motives for talking. I’m starting to wonder whether somebody has been contributing to the building funds of his church. Seriously.” Similar expressions of anger were common in liberal quarters. Wright was egocentric, narcissistic, divisive, indeed, crazy — all-for-Jeremiah and nothing-for-Barack. As Arianna Huffington complained to Charlie Rose, “I think Jeremiah Wright obviously has a tremendous responsibility for derailing this campaign.”38 Southern Strategies On June 11, 1963, George Wallace, Alabama’s newly elected governor, stood in the doorway to Foster Auditorium on the Tuscaloosa campus of the University of Alabama, where registration for summer classes was being held. A federal court had ordered the desegregation of the university; Wallace swore that he’d never let it happen. Even though Wallace backed down that day, and Vivian Hood and Jimmy Malone became the university’s first black students, the episode “transformed [Wallace] into a major player in American politics,” Dan Carter writes. Within one week, “more than 100,000 congratulatory telegrams and letters flooded the office of the Alabama governor.” Purportedly more than “half came from outside the South, and 95 percent supported” his stand. It was a “moment of epiphany” for Wallace. He “had looked out upon those white Americans north of Alabama and suddenly been awakened by a blinding vision: ‘They all hate black people, all of them. They’re all afraid, all of them. Great God! That’s it! They’re all Southern. The whole United States is Southern.’”39 Forty-five years later, race continues to impact the United States in powerful, though often less overt ways. By early June, the percentage of Americans dissatisfied with the “way things are going” reached 76 percent — a “record high,” Pew reported.40 One Wall Street Journal–NBC News poll found that by a margin of 51 percent to 35 percent, voters preferred the Democrats to win the White House in November rather than the Republicans.41 Gallup reported that 37 percent of voters identified themselves as Democrats, compared to 28 percent Republicans (with 34 percent independents/others).42 Such findings prompted the Journal (and many Republicans) to wonder whether U.S. politics was facing fundamental realignment “toward prolonged Democratic control”?43 And yet, according to Gallup’s daily tracking polls, John McCain and Barack Obama had been neck-and-neck from early March through the last week of July, both scoring in the low-to-mid 40-point range, with a narrow spread moving up and down between them, and the only departures from this pattern tied to specific but fleeting events, such as when Hillary Clinton withdrew from the Democratic primary in early June, and when Obama returned to the States after his grand tour of Afghanistan and Iraq, followed by stops in Israel, Jordan, Germany, France, and Britain.44 McCain’s relatively strong showing thus stood in sharp contrast with his party’s decline in popularity and its looming loss of congressional seats this fall, despite the fact that “On the issues, he is at odds with many voters.” But pollsters understood the reason: “More voters said they could identify with Sen. McCain’s ‘background’ and ‘values’ than with [Obama’s]… It underscores the extent to which his personality and image, rather than issues such as the war and the economy, could shape this presidential election.”45 Emphasizing this “campaign’s unusual dynamic,” a subsequent Wall Street Journal–NBC News poll deepened these findings. When asked whether each candidate “has a background and set of values that you can identify with,” 58 percent of voters said they could identify with McCain, while 47 percent said the same for Obama. Even more revealing, when asked “who do you think would be the riskier choice for president,” 55 percent said Obama, only 35 percent McCain. “One of [the McCain campaign’s] overriding themes is that [Obama’s] election would represent too big a risk for voters to take,” the Journal explained by way of a gloss on its finding.46 As summed-up by the Pew survey mentioned above: While “McCain’s negatives [were] mostly political, Obama’s [were] more personal.” Managers of the two U.S. political parties are perfectly aware that both parties stand further to the right (i.e., are more elite-oriented) than does the general public on every issue of major import.47 This is why the parties find it necessary to resort to so many phony issues, and why their candidates run instead on the intangibles of character, values, patriotism, and the like: “Issues” such as these are readily fabricated, fuzzy, manageable, even adjustable from day to day, and each party knows well that its candidate would lose, were he to run on the basis of policies that cause serious harm to the majority of voters, but which each party is sure to implement. For the first five months of 2008, the U.S. media devoted no more than 7 percent of its campaign coverage to “policy,” that is, to real issue-related stories, but a huge 78 percent to stories that focused on “horse race”-related affairs — strategy, who won and who lost, who lost whose temper, and what campaign tactics, ads, and gaffes the candidates may have committed.48 As Sheldon Wolin might say, the 2008 primaries were a “tribute,” not to the “vibrancy” of American democracy, but to “artifacts manufactured by money, organization, and the media,” and to their “utility in supporting a myth that legitimates the very formations of power which have enfeebled [American democracy].”49 During the Democratic primaries, the Clinton campaign failed to pry enough racially resentful white voters away from Obama to overcome his lead in delegates, which had already assumed what turned out to be its final shape during the middle weeks of February. But this was not because it did not try — much less because the “Southern Strategy” no longer works. Rather, it was because the Clinton campaign waited too long to employ its version of the strategy, as it was only from late February on that it began making the case to uncommitted “superdelegates” in particular that the Black Candidate could not prevail in the general election, so that it would be too risky for the Democratic Party to permit him to become its nominee.50 Although “electability,” the need to win in “swing” or “purple” states such as Florida and Ohio, and to find some way to collect the “magical 270” electoral college minimum was the rhetoric then in use, we cannot help but be struck by the implicit defense of the color line that lurked beneath all of this. At the same time, by stirring up so many prejudices and fears around the Black Preacher, and by keeping his relationship with the Black Candidate at or near the top of the media’s campaign coverage for the last twelve weeks of the primaries, the Black Candidate’s standing was diminished among Hillary Clinton supporters, independents, and, in terms of presidential elections, that most important demographic of all, given their sheer numbers — white racists and white social reactionaries. Come November, this is bound to cause lingering effects, and threatens to play a self-fulfilling role in the outcome. Before Barack Obama clinched his party’s nomination in the first half of 2008, a whole series of demands was made of him, quite unlike any other national candidate in memory. Louis Farrakhan had been the recipient of the Dr. Jeremiah A. Wright Trumpeter Award at Trinity United Church. This became “Obama’s Farrakhan Test,” about which the Washington Post’s Richard Cohen wrote that, “given who the parishioner is, the obligation to speak out is all the greater.” That very day, Obama issued a terse statement “decry[ing] racism and anti-Semitism in every form and strongly condemn[ing] the anti-Semitic statements made by Minister Farrakhan.”51 Then up popped Obama’s Wright Test — without question, his most arduous through the primaries. “Why did he stay a member of the congregation?” Clinton operative Lanny Davis demanded. “Why didn’t he speak up earlier? And why did he reward Rev. Wright with a campaign position even after knowing of his comments?”52 It took Obama at least four and maybe five acts of public expiation before he purged his old pastor, the last not completed until Obama’s Pfleger Test came at the end of May, when he finally left Trinity United for good.53 Notions of “tests,” of casting out, and of making amends, take us to the heart of socially sanctioned group behavior. Because Obama had ties to people who, like Wright and Pfleger, are “divisive,” who traffic in dangerous ideas, and who do not know their proper places, Obama was compelled to sever those ties and promise never to associate with their kind again. Through the Democratic primaries, he did this unfailingly. The fact that Barack Obama won the Democratic nomination is welcome evidence that the United States has traveled some distance since George Wallace’s “epiphany.” But we must not forget that the “racial divide” not only persists in this country, it is also strong and arguably “without peer,” revealing “two utterly dissimilar publics,” as Donald Kinder and Lynn Sanders write in a major study of the “differences in opinion between blacks and whites.” “[T]he most arresting feature of public opinion on race,” they believe, “remains how emphatically black and white Americans disagree with each other.” So fundamental is this divide, it expresses a “deep and perhaps deepening racial alienation.” In a careful study of the 1988 presidential campaign by the first George Bush, and the ways in which it used the image of Willie Horton to “blow up” the Michael Dukakis campaign (Republican strategist Lee Atwater’s phrase), they show that the “racial resentments” of white voters proved decisive in the defeat of Dukakis, and in their words “offered near-perfect illustration of the electoral temptations of race.”54 Modern Dixiecrats
Now that the Democratic nomination is set and the general election draws near, it is the Republican attack machine’s turn. That machine, already large and impressively powerful twenty years ago, has grown in size, sophistication, and power, spreading as far as the explosive growth in new media will enable it. Nor can its effectiveness be doubted, as we saw just four years ago in the remarkable success of the Swift Boat Veterans at denigrating the naval record of Vietnam War veteran John Kerry when he ran for the presidency; and has been seen twice (2000 and then again in 2004) in the machine’s ability to help keep George Bush’s record of draft evasion and his going AWOL from the Texas Air National Guard out of the public arena.56 As we noted at the outset, a “Southern Strategy” in U.S. presidential politics is any attempt to persuade or entice or frighten racially bigoted, fearful, and resentful white voters — “Negrophobe whites,” in Kevin Phillips’ classic formulation — to flee the Democratic Party by identifying it with black minority causes (public school desegregation, say, and civil rights more generally). For more than forty years, this has meant the conscious marketing of the Republican Party (which still retains the image of the party of Lincoln) as the bastion of white majority interests. Southern strategies can be blatant, as when the “Dixiecrats” rose up in several Southern states in 1948, and defected from the Democratic Party to protest a civil rights program announced early that year by President Harry Truman as a way of countering Progressive Party candidate Henry Wallace’s more comprehensive proposal.57 “We stand for the segregation of the races and the racial integrity of each race [and] the constitutional right to choose one’s associates,” the Dixiecrats’ own platform countered. “We oppose the elimination of segregation, the repeal of miscegenation statutes, [and] the control of private employment by Federal bureaucrats called for by the misnamed civil rights program.”58 But a Southern Strategy can also be more refined — removed by varying degrees of separation between the rhetoric and imagery that it adopts and its white racist roots. Indeed, since the 1960s, this has been its most familiar form. Even when George Wallace made his stand in the schoolhouse door, the “proclamation” that he read from the podium that day made no mention of upholding the color line; instead, Wallace spoke of the need to protect “states’ rights,” and denounced “this illegal and unwarranted action by the Central Government” in Washington.59 The same was true for Barry Goldwater in 1964, Richard Nixon in 1968 and 1972, and Ronald Reagan in 1980 and 1984, who, as Dan Carter recalls, “showed that he could use [racially] coded language with the best of them, lambasting welfare queens, busing, and affirmative action as the need arose.”60 Reagan’s first campaign stop after winning the 1980 Republican nomination was the Neshoba County Fair in Philadelphia, Mississippi — the city where Freedom Summer activists Michael Schwerner, James Chaney, and Andrew Goodman had been “slain with the complicity of local police officials in 1964,” the press reported at the time. “Just as Goldwater had drawn virtually all-white audiences in the Deep South in 1964, so Reagan was greeted by a ‘crowd almost entirely made up of whites.’ He did not let them down. ‘I believe in states’ rights’, Reagan said… As [the Washington Post’s Lou] Cannon observed, ‘The visual statement of television the next day was a sea of white faces at the Neshoba Fair with Reagan’s words floating about them.’ The Mississippi event powerfully communicated Reagan’s sympathies and electoral targets in the rural Deep South.”61 Whenever candidates, parties, or media draw from the deep well of white racial solidarity and reaction to gains by black Americans, this is the kind of strategy they are executing — whether they are conscious of their true motives (as was Hillary Clinton’s primary campaign, and are the myriad of Swift Boat-like, negative attack Web sites that have sprung-up in 2008, warning against the “dark forces” taking over the Democratic Party, and pledging their support for anybody but the Black Candidate62) or not conscious of them in the least. From preserving racial segregation in the South sixty years ago, to maintaining the Republican hold on the White House in 1988 and 2008, the essential strategy remains constant. Even if it is not the whole United States that is “Southern,” in Wallace’s sense, what once worked so well across the Deep South has long since gone national, following extant racial cleavages and spread by old and new media alike.63 In the words of one cynic, the Black Preacher “has become the honorary chairman of McCain’s get-out-the-vote efforts… Wright will loom larger in the general election.”64 Of this we have no doubt. The savage dragging of Jeremiah Wright through the propaganda system in March, April, and May of this year shows how well-primed is a substantial percentage of the U.S. political class and media to carry out racial scapegoating and to pile on a collectively demonized figure. It also points ominously to much uglier tactics scheduled for the rest of the campaign.65 Only this time things are different. The emotionally potent caricatures of undeserving blacks to whom New Deal and Great Society Democrats have doled out big-government largesse at the expense of white, hardworking taxpayers, and the insidious, coded language and imagery behind which this mentality hides its true face when in public, no longer need to be bundled together and turned into “issues” about “state’s rights,” “welfare queens,” “quotas,” “free rides,” “affirmative action,” “special favors,” “grievances,” “pathologies,” “crime,” “drugs,” “gangs,” “public safety,” “personal responsibility,” and dozens of others:66 Barack Obama’s blackness takes care of everything. Because Barack Obama is running for the presidency of a country built upon black slavery, white supremacy, ubiquitous color lines, and deeply-rooted race prejudices, the Republican attack machine has its easiest target to date. And this remains true no matter how obsequiously Obama’s campaign managers work to portray him. Or how much “unity” the stalwarts of today’s Democratic Party swear up and down behind him. Anti-black racism was not created in 2008; and though it can be activated from above, it need not be imposed. Instead, its presence is always felt, echoing up and down U.S. history like the residue of the Big Bang that radio astronomers detect wherever they turn their antennae — only much louder. Before November 4 arrives, we still anticipate this election to turn into nothing less than a national referendum on whether the 66 percent of the U.S. population that is white (or the 88 percent that isn’t black) is willing to permit a Black Candidate to enter the White House. Meanwhile, out of the image-dominated world of the American elite comes the marketing of Barack Obama, the candidate of “change.” But presidential elections afford scant prospects for real change in the United States, and certainly none in the fundamental structure of its society. No matter which party’s candidate wins at the polls, it is the vast majority of the U.S. and indeed global population that will continue to lose. Notes:
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