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BOOKS ON THIS TOPIC: The Problem of the Media: U.S. Communication Politics in the 21st Century
by Robert W. McChesney BUY THIS BOOK Capitalism and the Information Age: The Political Economy of the Global Communication Revolution
by Robert W. McChesney, Ellen Meiksins Wood, and John Bellamy Foster, eds. BUY THIS BOOK ESSAYS ON:
MEDIA LINKS:
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Essays on Media/Communications |
REVIEW OF THE
MONTH A recurring issue for the left historically has been how to address the capitalist media. In recent years the problem has grown ever more severe, and no small amount of attention has been given to examining the problems of the commercial media and how closely they reinforce and accentuate problems within the broader social order. The logic of this criticism has become clear: progressives need to work on challenging the corporate domination of media as part of the broader struggle for social justice. If changing media is left until after the revolution, there will be no revolution, not to mention fewer chances for social reform. But politicizing control over media has proven to be extraordinarily difficult for activists. That is why the massive and largely unanticipated 2003 campaign in the United States to stop further media concentration, which almost overnight reached a scale not seen in media reform struggles since the 1930s, is so important and instructive. This article chronicles that revolt. March 2004 REVIEW
OF THE MONTH For a long time now it has been widely understood within economics that under the capitalism of giant firms, corporations no longer compete primarily through price competition. They engage instead in what economists call "monopolistic competition." This consists chiefly of attempts to create monopoly positions for a particular brand, making it possible for corporations to charge more for the branded product while also expanding their market share. Competition is most intense in what Thorstein Veblen called the "production of salable appearances," involving advertising, frequent model changes, branding of products, and the like. Once this logic takes over in twentieth and now twenty-first century capitalism it is seemingly unstoppable. All human needs, relationships and fears, the deepest recesses of the human psyche, become mere means for the expansion of the commodity universe under the force of modern marketing. With the rise to prominence of modern marketing, commercialism-the translation of human relations into commodity relations-although a phenomenon intrinsic to capitalism, has expanded exponentially. March 2003 REVIEW
OF THE MONTH Beginning in the 1980s, there was a significant increase in awareness of the deep flaws of mainstream journalism among those on the U.S. left. Writers such as Todd Gitlin, Herbert Schiller, Gaye Tuchman, Ben Bagdikian, and Michael Parenti, each in his or her own way, drew attention to the incompatibility between a corporate run news media and an ostensibly democratic society. The work of Edward S. Herman and Noam Chomsky, in particular, introduced an entire generation of progressives to a critical position regarding mainstream journalism. As the title of their masterful Manufacturing Consent indicated, the capitalist news media are far more about generating support for elite policies than they are about empowering people to make informed political decisions. May 2002 REVIEW
OF THE MONTH In conventional parlance, the current era in history is generally characterized as one of globalization, technological revolution, and democratization. In all three of these areas media and communication play a central, perhaps even a defining, role. Economic and cultural globalization arguably would be impossible without a global commercial media system to promote global markets and to encourage consumer values. The very essence of the technological revolution is the radical development in digital communication and computing. The argument that the bad old days of police states and authoritarian regimes are unlikely to return is premised on the claims that new communication technologies along with global markets undermine, even eliminate, the capacity for maximum leaders to rule with impunity. March 2001 Journalism,
Democracy,
and Class Struggle Socialists since the time of Marx have been proponents of democracy, but they have argued that democracy in capitalist societies is fundamentally flawed. In capitalist societies, the wealthy have tremendous social and economic advantages over the working class that undermine political equality, a presupposition for viable democracy. In addition, under capitalism the most important economic issuesinvestment and control over productionare not the province of democratic politics but, rather, the domain of a small number of wealthy firms and individuals seeking to maximize their profit in competition with each other. This means that political affairs can only indirectly influence economics, and that any party or individual in power has to be careful not to antagonize wealthy investors so as to instigate an investment strike and an economic collapse that would generally mean political disaster. November 2000 More Form than
Substance: The mainstream U.S. news media have been shifting rightward for at least two decades, as their corporate owners enforce tighter ideological conformity. Oliver North and Pat Buchanan, for example, are now regular commentators on television talk shows. And all of the media now refer to people as "consumers," cogs in a capitalist machine. But still, news is less than half as profitable as entertainment, and media firms are intensifying pressures on their "news properties" for higher profits, which means the pursuit of upscale demographics. Owners are removing journalism's much-vaunted separation of newsroom practices and business decisions, blurring the line between news and entertainment, and forming partnerships with one another to offer online news services. As William Glaberson said in the New York Times in July 1995, "It is now common for publishing executives to press journalists to cooperate with their newspapers' `business side,' breaching separations that were said in the past to be essential for journalistic integrity." May 2000 |
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The U.S. Left and Media Politics American democracy is in deep trouble. Cynicism and distrust of the political system, fueled at least in part by imposed ignorance, have grown steadily in recent years. There are several reasons for this, but few as important as the condition of our media. Many Americans, especially those on the left, know that after a generation of rampant consolidation and conglomeration, the American media are dominated by less than twenty firmsand that a half-dozen or so corporate giants hold the commanding positions. These firms use their market power to advance their own and other companies' corporate agendas. And they increasingly commercialize every aspect of our culture. By any known theory of political democracy, this tightly-held media system, accountable only to Wall Street and Madison Avenue, is a poisonous proposition. February 1999 The New Theology of
the First Amendment The First Amendment stands as the crown jewel of the U.S. Constitution. Although it often has been ignored and violated throughout U.S. history, the First Amendment is the republic's shining commitment to individual freedom of expression and to the protection of this institutional requirements for an informed electorate and a participatory democracy. Yet what exactly the First Amendment signifies and does has been the subject of considerable debate over the years. Currently or in the near future, any number of cases are and will be working their way through the court system that would seek to prohibit any government regulation of political campaign spending, broadcasting, and commercial speech (e.g. advertising or food labeling) on the grounds that such regulation would violate citizens' and corporations' First Amendment rights to free speech or free press. Each case raises quite distinct constitutional issues concerning the First Amendment, but they share the common effect of protecting the ability of the wealthy and powerful few to act in their self-interest without fear of public examination, debate and action. March 1998 |
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